Social Media Doc

Social Media Research

- I am back and ready. With my switch from short film to documentary and the earlier research, I am ready to start focusing on my social media marketing!!

With documentary social media pages, I don't have too much prior knowledge, as compared to my familiarity with short film pages. So...... today I will be looking at a couple of examples and analyzing key features😄

Prior knowledge:

Because of my classes earlier notetaking on different approaches to social media, I had a backbone of knowledge on what I needed to include on my social media page representing a documentary:

New Knowledge:

INSPO:

KEY TAKEAWAYS FOR DOC INSTA PAGE EXAMPLES:

1. Abstract (Netflix Documentary):

• QUOTES WITH INTENDED MESSAGE:
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• These quotes are something I love because not only do they help further reinforce the documentary's themes/ repeated messages/ whole PURPOSE, but they also serve as a way to keep establishing the brand. As seen here, the very bold yellow background against the black thick, bulky letters helps further create Abstract's brand of creativity, innovativeness, and daring with no apology. For example, when thinking about my own social media page, I think it is useful 
• to post these quotes because the documentary would be about community and a universal relatable concept, which would gravitate toward many people who read it.
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• KEY POSTERS/VISUALS:

I grew really attracted to the way Abstract created their logo and infused it into their other key visuals on their social media. There are always secret motifs almost that serve as symbols, for example, measuring tools or some tool of innovation and creativity. This goes with the whole brand andthe content that they post. In addition, the rainbow font against the white makes the color stand out and reinforces several themes being displayed. 

When thinking about my own logo and key visuals, I know I want my logo to my the profile picture and for it to be posted, but I am taking inspiration from this and think it would be really cool to keep the logo in all my poster/visual posts, but to infuse it differently in each, to contribute some parts of the logo to some visuals, like little easter eggs and a brand-developing technique.

• PUBLICIZE PROMO EVENT:
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  "Want a unique opportunity to learn more from two of the brilliant designers featured on @abstractdesign? Join us at San Francisco Design Week’s virtual festival (@sfdesignweek) this Friday"

This post, not only serves as an interaction with the audience, but it also serves as online publicity for a virtual "meet and greet". I am very fond of this idea, as I would still need to decide what the promo even is, but I think publicizing it in correspondence to the two designers is a cool idea to connect the show to the audience. This isn't just audience interaction, it makes the audience feel so much more connected and in the "story" than they would feel without this one event. 

This cool approach to promo events is prompting me to think what innovative and original idea my sister and I could come up with, in our own genre and documentary context.

     

EXTRA FEATURES I liked about ABSTRACT:

-  The extra focus on each participant from the episodes is a cool idea. For example, when Abstract would cover someone in the documentary, they would usually get posted in their own individual post. This introduces each interviewee as almost a "character" the audience could identify with and become really interested in, leading them to watch the episode.